Visit Blackpool

Elmer Art Trail

Ready for an adventure of mammoth proportions? Come and join Elmer’s Big Parade Blackpool walking art trail, stomping its way through the UK’s favourite seaside resort from 13 April to 9 June 2024. 

Thanks to a partnership between Brian House Children’s Hospice, Wild in Art, and book publishers Anderson Press, the art trail showcases more than 30 larger-than-life Elmer sculptures placed around Blackpool, each individually designed and decorated by talented artists.

The large installations will also be joined by a herd of smaller Young Elmers embellished by local children and young people through schools, colleges, and youth organisations. These will be displayed inside some of the town’s tourist, cultural and leisure locations. Please note: these sculptures are indoors, either in a window or inside the venue. Opening times will apply and may vary.

Free to attend, this outdoor trail is accessible 24/7 and is the ideal day out over the next eight weeks. Will you be able to find them all? Don’t forget to download the Elmer app on the Apple Store or Google Play Store to unlock the sculptures and look out for a trunk load of rewards, freebies, discount and prizes, too! Search ‘Elmer Blackpool 2024’.

Find our sculpture

We are delighted to be one of the sponsors of Elmer’s Big Parade Blackpool. Designed by interior designer and television presenter Laurence Llewelyn-Bowen, find Elmer Elaganza outside the Three Piers Cookhouse at Talbot Square, Clifton Street. Make sure you unlock the sculpture and enter our ele-tastic competition to win one of 10 family passes to Blackpool Zoo.

For more information, head to the event’s official website.