VisitBlackpool continue partnership with Blackpool FC 30 July 2026 by Visit Blackpool Blackpool Football Club is delighted to announce the renewal of its successful partnership with VisitBlackpool, who will once again become the Club's Principal Sponsor for the 2026/27 away shirt. The partnership celebrates the enduring connection between Blackpool Football Club and the town itself, with two of Blackpool's most recognisable brands continuing to work together to showcase everything that makes the resort unique. As ambassadors for the town, both organisations share a commitment to promoting Blackpool on a national stage while creating memorable experiences for residents, supporters and visitors alike. The VisitBlackpool branding will once again feature proudly on the front of the Club's away shirt throughout the 2026/27 campaign, reinforcing a partnership built on shared values and a passion for championing the destination. VisitBlackpool is Blackpool Council's official tourism brand, dedicated to promoting the UK's favourite seaside resort. Through year round campaigns, events and experiences, VisitBlackpool works alongside local businesses and partners to inspire millions of visitors to discover everything the town has to offer. As Blackpool Football Club continues to strengthen its relationship with the local community, the renewed partnership represents a shared ambition to drive positive awareness of the town, support the local economy and celebrate Blackpool's unique identity both on and off the pitch. Kate Shane MBE, Managing Director of Blackpool Tourism Limited, said: “We are delighted to continue our partnership with Blackpool Football Club and sponsor the away shirt for a second consecutive season. “The Club plays a hugely important role in our town, bringing together residents, businesses, visitors and supporters, and we are proud to be associated with such a valued community asset. I love seeing Blackpool’s iconic skyline worn on shirts around the town and country. “Away shirt sponsorship provides a fantastic platform to showcase Blackpool to thousands of supporters across the country, helping to raise awareness of our incredible attractions, accommodation, events and entertainment. We hope it inspires visiting fans to extend their stay and discover everything Blackpool has to offer beyond their trip to Bloomfield Road. “We look forward to another exciting season and wish Ian Evatt, his staff and the players every success in the months ahead.” Martin Booker, Head of Sponsorship and Partnerships at Blackpool FC, said: “We are delighted Blackpool Tourism have chosen to extend their partnership with the club as principal away shirt sponsors. To carry the VisitBlackpool brand on our travels across the UK is a fantastic way to promote the Town to football fans across the UK. The brand exposure has been superb for both parties across all aspects of social media, online press and TV - this away shirt is sure to be a hit with the fans too! We look forward to continued support from the Blackpool Tourism team and all the associated attractions from across the Town supporting this sponsorship of the club.” Sponsorship Assets available Contact the Commercial team commercial@blackpoolfc.co.uk for remaining opportunities.