Blackpool Resort Pass Wins Top Marketing Award
It’s official – The Blackpool Resort Pass is the Best Marketing Initiative in Lancashire.
The money saving pass was launched earlier this year in an effort to save visitors money and encourage an increase in overnight stays to Blackpool.
And after being shortlisted as a finalist in the Lancashire Tourism Awards it was named Best Marketing Initiative at an awards ceremony held at Blackburn Cathedral last night.
The Blackpool Resort Pass is the first of its kind in the UK offering visitors access to up to nine of the resort’s top attractions at huge discounts.
There are two Resort Pass options. The Original Resort Pass gives visitors access to six attractions – Blackpool Pleasure Beach, Nickelodeon Land, The Blackpool Tower Eye and 4D Experience, The Blackpool Tower Dungeon, SEA LIFE Blackpool and Madame Tussauds. Resort Pass Plus offers access to nine attractions –those in the Original Resort Pass plus Blackpool Zoo, Sandcastle Waterpark and Blackpool Model Village.
Nicola Atanassova, Marketing Manager at Marketing Blackpool, said: “We are absolutely thrilled the Blackpool Resort Pass has won this award.
“Launching the Resort Pass this year has involved a huge team effort both at Marketing Blackpool and with our partners across the resort so to win this award is congratulations to everyone who has been part of that.
“Targeted marketing campaigns have run across the UK to ensure the popularity and success of the Blackpool Resort Pass and this has clearly been recognised by the judges at the Marketing Lancashire Awards.”
The Blackpool Resort Pass was not the only winner for Blackpool at the Lancashire Tourism Awards with Blackpool Zoo being named winner in the Large Visitor Attraction category, Blackpool Pleasure Beach won the gong for Best for Groups and Sandcastle Waterpark won the Customer Service Award.
Overall Blackpool’s attractions and accommodation were shortlisted in 12 categories.
Ms Atanassova added: “This was a great night for Blackpool and we offer our congratulations to all the winners and those shortlisted.”
To find out more about the Blackpool Resort Pass go to www.blackpoolresortpass.com