Join us, Real Radio and Smooth Radio to celebrate the 2010 Blackpool Illuminations Switch On.

The lights will be switched on by Robbie Williams

Opera sensation Russell Watson will return to his native Lancashire, bringing home the famous ‘Voice’ that has performed across the world. And there’ll be teen screams as the five boys who are The Wanted visit the beach. Their debut single 'All Time Low' has already reached number one in the UK singles chart and an album is in the works too.

They’ll be joined by popular X-Factor runner-up Olly Murs as well as Australian popstrel Gabriella Cilmi whose first single, Sweet About Me, was the most played single of 2009. And Nell Bryden will also be bringing her unique brand of modern-Dixie to the beach.

Then, of course, there’s the star who was announced as the first to confirm her place on the stage – Alesha Dixon – who has a string of hits to choose from for her performance and who returns to the resort following her visit as a judge of Strictly Come Dancing, transmitted live from the Tower Ballroom last year.

And that’s not all – the bumper line up will also feature the four girl who are BOND – the original electric string quartet – and American pop rockers the Plain White T’s, best known for their Grammy-nominated Top Ten hit, Hey There, Delilah and all ready to belt out some new tunes.

International superstar Robbie Williams will then flick the switch in front of a crowd of thousands – turning on the world famous Blackpool Illuminations which will shine for 66 nights until November 7. Brilliance, Blackpool’s state-of-the-art light and sound show on Birley Street will be performing a spectacular Robbie medley – with the star’s greatest hits joining the flashing lights and lasers for an unmissable show which will play on Switch On night and throughout the Illuminations.

Anyone who doesn’t have an official wristband WILL NOT be allowed entry to the main arena - and these have now all been allocated; but there is another chance to view the Switch-On show by heading to St Chad’s headland, where a big screen will show all the performances – and the Switch-On – live. Spectators at the screen will also get the chance to watch the Illuminations as they spring to life along the promenade (from approximately 9pm).

The arena will open from 3.00pm with entertainment from 6.00pm