Blackpool is constantly evolving; yet warm welcomes, dedication to entertainment and a unique family atmosphere remain at the heart of the resort.
Throughout our site, you'll find pointers and new ways to experience Blackpool, with information about new attractions alongside reminders of all that makes Blackpool the UK's favourite beach resort. Where else has not one, but two opulent, world-class ballrooms where stunning surroundings meet delectable dance? Where else has a music and entertainment history to rival the best in the world? And where else can you see Europe's largest collection of sharks, ride the world's longest indoor rollercoaster waterslide and see the sparkle of the glorious Illuminations, all in one day?
Add in some of the most impressive Victorian architecture in the world; enviable nightlife from theatre and cabaret to clubs featuring big-name DJ's, and some of the world's best rides and attractions, and it's not hard to see why the celebs love Blackpool too. There's a whole host of big names who love the resort, including Alesha Dixon, Russell Watson, the boys from The Wanted and Switch-On star Robbie Williams! Whether you've holidayed with us before, or are a first-time visitor, join us for fun and frolics by the beach.