October Half-Term & Halloween Campaign 2014

With October half-term and Halloween just around the corner, VisitBlackpool are planning a digital campaign to raise awareness of what’s on and where to go to potential and repeat visitors during this period.

This is a great opportunity for you to put your attraction or venue at the forefront of the decisions made by our visitors when they are planning their trip to Blackpool. Using our VisitBlackpool digital channels including our website, eblasts, social media and supported by PR, we aim to deliver a campaign which works for everyone.

 

Overview:

A dedicated campaign webpage will be live from 15th October and will run until
1st November. An E-Newsletter to our full consumer database of 68,000+ will be sent 17th October. A competition will run on this page to drive traffic and promotion will also be made through our social media channels. This is an ideal opportunity for you to highlight your seasonal offers and products with partners having two options to choose from as below. We are also looking for prizes for the competition which partners will receive a mention.
Interest returns by 30th September.

 

Targeting:

• Families and consumers looking for things to do and offers in Blackpool
• 68,000+ database, specifically requested to receive information from visitblackpool.com
• 30,000 + Facebook followers
• 19,000+ Twitter followers

 

Statistics:

• Total website page views 4 million
• Total unique website visitors 1.1 million
• Total Things to Do website visitors 1 million

 

Opportunity & Cost:

Option 1
• Inclusion in e-blast scheduled for 17th October
• Inclusion on main campaign webpages to include 1 picture, logo & 150 words.
• Social media activity
• PR

£250+VAT per attraction/venue

 

Option 2
• Inclusion on main campaign webpages to include 1 picture, logo & 50 words.
• Social media activity
• PR

£150+ VAT per attraction/venue

For more information contact Jo Ashton on 01253 478420/07788353528 or email on jo@visitblackpool.com

 

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